Hyderabad, June 26, 2025 — Badruka School of Management (BSM), Hyderabad, has named Dr. S. Arunachalam as its new Dean. This appointment comes after a rigorous search process conducted across national and international academic circles by the institution’s governing council.

Dr. Arunachalam brings with him more than ten years of experience in academia and institutional leadership. He previously held a faculty role in Marketing at Texas Tech University and was a long-standing member of the Indian School of Business (ISB), where he received three “Professor of the Year” honours and led the Centre for Business Innovation as Academic Director. His career also includes research and editorial positions with top journals, along with senior roles at Godrej Industries and Tata Consultancy Services. His research work focuses on marketing strategy, innovation, and consumer behaviour, with contributions featured in the Journal of Marketing Research and the Journal of the Academy of Marketing Science.

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